How To Influence Others
We all like to think we have rational minds, right? In fact, we’re ruled by our emotions and desires, even when we think we’re making logical, informed decisions. “An attempt to change someone’s mind will be successful if it aligns with the core elements that govern how we think,” says neuroscientist Tali Sharot, author of The Influential Mind. “Our desires are what shape our beliefs. It is those motivations and feelings we need to tap into to make a change.” So whether you’re trying to raise money, convince your children to do something (anything!), get ahead at work or simply make someone understand you better, follow Sharot’s suggestions to succeed sooner.
1. Find common ground
Our instinct is to try to alter people’s beliefs and actions with evidence that proves them wrong. But in the face of facts that clash with their prior beliefs, people come up with counter-arguments or simply turn away. Instead, find arguments that rely on common ground. If your spouse is set on moving to a different country but you’re not keen, don’t produce statistics showing crime is high or wages are low there....